About Ashley
I build brand strategy and coordinate the teams that bring it to market — seasonal planning, integrated campaigns, and launches for lifestyle and wellness companies.
What I'm actually good at: taking a brand vision that lives in someone's head and turning it into a framework a whole team can execute against — then making sure retail, digital, PR, and agency partners are all telling the same story on the same day.
Let’s Team Up
Where strategy meets execution
Most brands don't have a creative problem. They have an alignment problem.
The campaign is good. The creative is good. But retail is running one message, digital is running another, and the agency is off building a third — so the customer gets three impressions of three different brands.
You get the strategic thinking and the person who stays to make sure it actually ships.
How I work
Expertise
That's been tested at scale
I ran brand marketing across 40 markets on an $8–12M budget before I ever consulted for anyone. You're not getting theory — you're getting what actually held up when it had to work in Tucson and Phoenix on the same Tuesday.
Personality
That shows up in the work
I'm direct, I'm organized to a degree my family finds unsettling, and I'll tell you when an idea won't survive contact with your field team. You'll always know where you stand with me and where the project stands.
Transparency
That builds trust
Clear scope, fair pricing, no hidden fees, no surprise invoices. If something isn't working I'll say so early, while it's still cheap to fix.
MEET THE FOUNDER
MEET THE FOUNDER
Hi, I’m Ashley
That's where I learned the thing I still build everything around: a strategy nobody can execute is just an opinion with a deck.
Government and pharmaceutical accounts, twelve monthly presentations to Pentagon officials, and a national recruiting campaign where we grew leads 23% while cutting cost per lead 25%.
Then I moved to San Diego to help launch a wireless carrier into a market that had never heard of it. I stayed a decade.
By the end I was Director of Marketing Communications & Field Programs for the Southwest Region — 40 markets, an $8–12M annual budget, and a campaign that moved market share from 37% to 41% in three quarters and generated $4.2M in incremental revenue.
I started in Chicago agencies — FCB and BBDO, the Mad Men era, minus the good parts.
Building on my own terms
After leading regional brand marketing for T-Mobile, I started Create & Coordinate and spent the next two decades running it my way — building and operating three of my own brands, and consulting for lifestyle and hospitality companies on brand strategy, campaigns, and go-to-market.
It also let me be present for Anna and Austin, which was the point. Independent work meant I got to do serious brand work and still be at the things that mattered.
That stretch taught me something a corporate track never would have: what it takes to build a brand when nobody is funding it but you.
The work I want more of
Somewhere in the last few years the industry finally put a name on what I'd been doing all along — integrated brand marketing.
Building the story, then building the machine that carries it into retail, digital, PR, and the real world at the same time.
That's the work I want more of: brands with something genuinely good and no clear way to say it consistently.
Fun facts about me
Worked with Trevor Hoffman — Sports Marketing before it was cool.
I have used AI every day since 2022 — and I'll tell you exactly which parts it's bad at.
Ran brand activations at Petco Park
Built a brand that caught Oprah's attention
Grew up in Geneva, Switzerland. Return often.
Organization is my love language
Love French Bulldogs - ours is Margot
Built a brand that caught Oprah's attention
So, what now?
We work together!
Tell me what you're launching, what's not landing, or what's sitting half-built.
Fifteen minutes and I'll tell you honestly whether I'm the right person for it.
Book a Call