Case Studies
The parts of the job nobody puts on a slide.
Getting things done through people who don't report to you.
I use AI every day and have since 2022. It doesn't decide what's true, what's interesting, or what I'm allowed to claim. That part is still the job.
Building demand in a market with no brand recognition and no product to demo.
Three things I'm good at, and the work that proves each one. Building demand for something the customer can't see. Getting execution out of teams that don't report to me. Deciding which ideas are worth defending to finance — and proving it afterward.
These are the stories behind the numbers on my resume: what the problem actually was, what I decided, and what happened.
Including the parts I got wrong, and what it took to fix them.
Market Entry & Brand Strategy
Deciding what's worth building, and what to measure once it is.
Nobody Came for Sprint PCS. They Came for Trevor Hoffman.
Borrowing belief when you have no network to sell.
The Money Was Always There. Nobody Had Filled Out the Form. Funding that exists and nobody claims.
Choosing which ideas survive, and proving the ones that do were worth it.
I Run Every Big Idea Through the Laundry First.
Nobody Came for Sprint PCS. They Came for Trevor Hoffman.
Nobody Came for Sprint PCS. They Came for Trevor Hoffman.
First Class Chicago
First Class Chicago is a premier vacation rental company offering luxury accommodations in the heart of Chicago.
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