New case study: We Played Rock, Paper, Scissors for the Cab to O'Hare. Read it → New case study: We Played Rock, Paper, Scissors for the Cab to O'Hare. Read it → New case study: We Played Rock, Paper, Scissors for the Cab to O'Hare. Read it → New case study: We Played Rock, Paper, Scissors for the Cab to O'Hare. Read it →

Brands I built

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First Class Chicago

Five Gold Coast homes, one brand.

I built a luxury short-term rental brand from scratch: the name, the logo, the colors, the website and a quarterly guest newsletter.

Each home had its own design and story, and half the guests came back.

VRBO picked my homes for its national mascot campaign.

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Hopie

For when flowers aren't enough.

I built a gift brand on one insight: the person buying it wasn't the person wearing it. The name, the look, the voice, five designs and the store, all on a $15,000 total budget.

500% growth in 18 months.

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Moni & Ash

The centerpiece everyone photographs first.

I co-founded it and ran the business side: the name, the look, the marketing and every client. Moni made the food.

Booked for bachelorette parties, fundraisers, holiday parties and corporate events.

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